SEO for Solo PI Lawyers

SEO for solo personal
injury lawyers on WordPress.

CaseRank helps local PI firms show up in the cities and case types that matter most. We automatically audit your site, fix technical SEO issues on WordPress, and publish city-specific landing pages built to capture high-intent injury searches — without adding work to your week.

Book a Free AuditSee how it works →
Built for WordPressSolo PI firms onlyNo reporting dashboards you won't read
The Problem

Most PI lawyers don't lose to better attorneys — they lose to better-ranked websites.

Most solo personal injury lawyers do not lose cases because they are worse lawyers. They lose visibility because their website is slow, thin, hard for Google to crawl, or missing the city pages people actually search for.

You're busy. SEO becomes one of three bad options:

  • A generic agency that doesn't understand PI search intent
  • A freelancer who sends reports but doesn't fix the hard technical issues
  • A marketing plan that depends on you writing pages you'll never have time to draft
The Solution

One focused SEO system, built for PI firms on WordPress.

CaseRank combines automated audits, direct technical fixes, and ongoing city-page publishing. Instead of handing you a list of problems, we resolve the highest-impact issues on your site and expand your local footprint with pages designed for the towns and markets where your next cases come from.

Book a Free Audit
What We Do

Three things. Done well. Every month.

01

Automated SEO Audits for PI Sites

We continuously scan your WordPress site for the issues that quietly suppress rankings: broken metadata, duplicate pages, crawl waste, poor internal linking, missing schema opportunities, indexation problems, and on-page gaps across your injury practice areas. You get a prioritized view of what matters most, focused on lead-driving pages instead of vanity metrics.

02

Technical SEO Fixes Done for You

CaseRank does not stop at reporting. We implement technical fixes directly on WordPress so your site becomes easier to crawl, faster to load, and better structured for local search. That includes cleanup across templates, page settings, SEO fields, internal links, and other core issues that keep solo firm sites from competing against larger local rivals.

03

City-Page Publishing That Expands Your Reach

We publish high-quality city pages tailored to the local PI searches your future clients actually use, such as nearby accident markets, service areas, and location-plus-case-type queries. The result is a stronger local presence beyond your main office city, without forcing you to spend nights outlining pages for every town in your intake radius.

The Process

How it works

01

Site & Market Review

We review your current WordPress site, target market, practice focus, and nearby cities that can realistically drive new injury cases.

02

Automated Audit

Our system runs an automated audit to surface technical SEO issues, local visibility gaps, and missing content opportunities.

03

Fix & Publish

We fix the highest-impact WordPress SEO problems first, then publish strategic city pages to expand your ranking footprint over time.

04

Compounding Growth

You get a simpler growth engine: better site health, broader local coverage, and clearer visibility into what's being improved each month.

Pricing

Simple monthly SEO for solo PI firms

Plans are built for solo personal injury lawyers who need execution, not another marketing dashboard.

Most Popular

Growth

Default offer for most solo PI firms

$2,500
per month
+ $1,500 one-time setup fee

Everything in Foundation, plus:

  • Automated site audits
  • Technical SEO fixes on WordPress
  • 2 city pages per month
  • Quarterly refresh of top money pages
  • Monthly priority roadmap
  • Local SEO priorities
Book a Free Audit

6-month initial term · No hidden fees

Also available: Foundation at $1,500/mo or Expansion at $3,500/mo for firms pushing into larger city clusters. Ask about fit →

Questions

Frequently asked questions

Yes. CaseRank is positioned for solo personal injury firms, not general law firm marketing. The offer, audits, fixes, and city-page strategy are all built around local PI search behavior.

No. This offer is designed for firms already running on WordPress. We improve the site you have instead of forcing a full rebuild before SEO work can start.

We focus on technical SEO and site-structure issues that affect local rankings, crawlability, speed, indexation, metadata, internal linking, and page readiness for city-level expansion.

No. The goal is to help you rank in your office city and the surrounding areas where viable personal injury cases come from. City-page publishing is a core part of that expansion.

No. CaseRank is designed to remove as much lift from the attorney as possible. We handle the audit process, the technical implementation work, and the city-page publishing workflow.

Technical improvements can be implemented quickly, but ranking movement depends on your market, competition, and the current condition of your site. The strategy is built to compound over time through stronger site health and broader local coverage.

Ready to rank in more cities?

Start with a free audit of your WordPress site. We'll show you exactly what's holding back your rankings and where the biggest opportunities are.

Book a Free Audit